Who invented greasepaint

Between and , one is sold every 9 seconds globally; becoming another iconic innovation. Max Factor launches what is to become its bestselling mascara, False Lash Effect mascara.

Max Factor launches Colour Effect Boutique. From nail polish to eye shadows, this is an exciting new exploration into bright colour cosmetics. Max Factor launches its ultimate glamour tool, Colour Effect Flipstick; an innovative, double-ended lipstick that allows women to become their very own lip artist by mixing, matching and personalizing their own lip colour.

The vibrant palette consists of 26 signature shades: from the cool and sophisticated tones to the more dramatic and bright.

Our Heritage Explore our timeline and read about the history of Max Factor from until the present day. More About Max Factor Item 1 of 1. Item 01 Current Slide.

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Editors continuously recheck submissions and claims. New York: Arcade Publishing. Chetwood, W. A general history of the stage, from its origin in Greece down to the present time.

With the memoirs of most of the principal performers that have appeared on the English and Irish stage for these last fifty years. London: W Owen. Cooley, A. The toilet and cosmetic arts in ancient and modern times with a review of the different theories of beauty and copious allied information social, hygienic, medical.

New York: Burt Franklin. Fitzgerald, P. The art of acting in connection with the study of character, the spirit of comedy and stage illusion. A practical guide for amateurs etc. London: Samuel French. Harrison, C. London: Upcott Gill. Hartnoll, P. The Oxford companion to the theatre 3rd ed. London: Oxford University Press. Poucher, W. Perfumes, cosmetics and soaps 4th ed. London: Chapman and Hall Ltd.

London: Kent and Richards. Redgrove, H. Paint, powder and patches: A handbook of make-up for stage and carnival. London: William Heinemann. Wagner, L. How to get on the stage and how to succeed there. Wells, F. Cosmetics and the skin. New York: Reinhold Publishing Corporation.

Young, J. Making up. A practical and exhaustive treatise on this art for professional and amateur. New York: M. The company stopped advertising it after Greasepaint became the standard for theatre make-up and, later, clown make-up. Max Factor fled Tsarist Russia in for Hollywood. There, he supplied actors with Leichner's greasepaint. After complaints from his clients they didn't like the oily finish and an unsuccessful attempt to convince Leichner to change the formula, he created his own liquid greasepaint.

He then followed this invention with pancake make-up; the water-based matt finish was a hit.