Who is warner chappell

Pentagram created strategic positioning for Warner Chappell Music that reflects its status as an industry leader and the importance the company places on the craft of songwriting. Based on that position the new logo balances a sense of prestige and artistry in a hand-drawn monogram that resembles a crown.

The expressive mark suggests graffiti and calligraphy, allowing it to represent a diversity of songwriters and musical genres. The identity also encompassed brand strategy, naming and messaging, and a full custom typeface inspired by handwriting and notation.

The Pentagram team worked closely with leadership at Warner Chappell Music on the identity, which helped mark the beginning of a new era for the global publishing powerhouse. Music acquired Chappell in and the Warner Bros. Publishing is a business largely hidden from the view of music consumers and fans, but a very important part of the music industry.

WCM is the source of some of the best music in the world, and the designers wanted to make it look the way its songs sounded. This focus on songcraft formed the basis of the brand strategy. This idea helped inspire the logo concept. Rounded terminals and high contrast strokes give the logo the look of hand-drawn graffiti and calligraphy, making it appropriate for hip-hop, classical and everything in between. We have an amazing opportunity to empower the next generation of executives, services and technologies that will benefit our entire songwriting community and help drive their long-term careers.

I also want to thank Steve and Len, who I know are just as excited as we are about the future. Carianne Marshall.

Marshall began her music industry career at Los Angeles-based VOX Productions, where she did live music production, while managing and booking local bands. Guy Moot. At the same time, he continued in his role as Managing Director in the UK, and led the company to a record-breaking, year-long hold on the UK Number 1 Singles spot in Recorded music Publishing Artist services News Careers. You are here Home » Blogs » Majeda Hussein's blog.