Professional Services More than onboarding and implementation, this is where our partnership begins. Partners Data integrations for better customer experience. Product Coaching Increase satisfaction and improve product adoption with complimentary training. Upcoming Events Join us for live webinars and other events, like Khoros Engage. On-Demand Watch webinars and events on your own time. Blog Insights, tips, news, and more from our team to yours.
Customer Stories Case studies with successful customers to see how they did it. Channel integrations Integrations to connect with your customers, wherever they are Tech integrations. Leadership Meet the team that leads the team. There are lots of benefits when social media marketers understand social media demographics. When you have a clear idea of the different audiences using each platform — and the potential audience each platform can reach — you can: Reach the right audience Engage that audience Craft a compelling message Fine-tune your marketing strategy Simply, the best social media marketers know where their audience is active online.
Okay, maybe some. Keep reading to learn more. Table of Contents. General social media demographics. Facebook demographics. Instagram demographics. Twitter demographics. Snapchat demographics. YouTube demographics. LinkedIn demographics. Pinterest demographics. Get the full report now! Easily manage all your social media in one place and save time with Hootsuite. Try it for Free. Social media demographics: The numbers you need to know From putting together personas to conducting market research , demographic data is an essential starting point for figuring out which networks and campaigns deserve your attention.
More resources for audience insight With these demographics in hand to inform personas and targeting, check out these guides to refine your process: How to use social media personas to boost brand engagement How to define and reach your target audience on social media How to find your target audience on Instagram Facebook demographics and usage of monthly active users: 2.
Instagram demographics and usage of monthly active users: 1 billion Largest age group: The fact that Facebook and Instagram share the same ad platform presents many cross-promotional opportunities for brands. Instagram is facing fierce competition for younger users.
Recent Instagram stats highlight the value of influencers and Instagram content for motivating shopping. Takeaways based on LinkedIn demographics Conventional wisdom might say that LinkedIn exclusively caters to an older audience, but millennials make up about one-fourth of the platform. A higher-educated, higher-earning B2B demographic makes Linked In a potential goldmine for ads. Marketing on LinkedIn is apples and oranges versus most other networks due to its older, primarily B2B audience.
For trend purposes, some of the following data is compared to a similar report issued by Pew Research in early For empirical data on how the adult audiences of these platforms are distributed by demographic group e.
Use among older adults has risen noticeably. YouTube adoption is highest among those in the top income bracket defined in the report. It also appears that the higher the level of educational attainment, the more likely the individual will use YouTube.
However, usage among older adults has increased since Only 7 in 10 adults in the youngest age bracket ages say they use Facebook. Considering recent findings from Piper Sandler that shows Facebook has the least engagement among teens and is towards the bottom of the list for their favorite social platforms, this share is likely to drop further in the coming years.
The platform does have a few characteristics that make it unique in terms of demographic variances. The first is that it has the biggest gap in use by gender.
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