When do fashion buyers place orders

Like a lot of boutiques, Twigs buys their main vendors first to be sure they get the best selection. They plan to go to New York in January and shop the market then. In my opinion, Twigs is playing it too close to the season. As a consultant it makes me nervous but when I had my shop I did the same thing! The later they place their orders, the more information and selling history they have to base those orders on. Make sense? Below is a guideline for womenswear selling periods. These are NOT rules, just a guideline of what many boutiques do.

Shops that buy from Europe have to buy earlier, of course. Once a retailer knows this and likes you, they can use your line to fill in their stock and order more often. I simply mean that if the factory you use can produce quickly and you can ship within 6 weeks, it can be a great thing.

Presented, is a traditional calendar guideline used by the fashion industry for decades. The buying calendar combines season buy dates with shipping dates. There are months of lead-time between presenting your collection to buyers and when it is delivered to stores.

The topics: delivery cycles , buy now wear now merchandise, and in-season relevancy. CFDA will facilitate the dialogue between brands and retailers to gradually adjust deliveries to the season over the upcoming year. This conversation is not new. Brands you have to do what is right for you. However, the disruption to the fashion calendar caused by the pandemic also brings advantages for buyers. He expects the ordering process, which began at the end of June, to continue until October.

Zeineb Chaouch, co-founder of the Paris concept store Le DiX, only places orders if the partner brands are willing to accept them. His store works mainly with sustainable fashion brands, most of which offer one collection or less per year. The majority of the orders of Brussels-based designer boutique Stijl have to be completed virtually this year.

This is frustrating, said men's collection buyer Hendrik Opdebeek. A shirt is a shirt. Only when it has passed through the hands of a designer does it become a designer piece," he said.

The designers she carries offer to drive to her store to show their collections like in the old days. For me it is simply important that I meet the designers every season and feel the human touch, the personal encounters, the look and feel and the showroom atmosphere, and hear from the designer what he or she had in mind for the collection," said Holscher-Di Marco. The details of the fabrics and colours can often not yet be adequately represented.